Friday, August 31, 2007

SAMPLE PRESS RELEASE #4

WILDLY SUCCESSFUL FLIP FLOP DESIGNER, DINI’S LAUNCHES TWO HIGHLY ANTICIPATED NEW LINES, DINI’S KIDS AND DINI’S BRIDAL, AND OPENS UP INTERNATIONAL MARKET WITH NEW WEBSITE FEATURES

Dini’s Flip Flops Announces New Children’s’ & Bridal Lines, And Expanding Global Approach with Multilingual Website and Interactive Custom Sandal Design Web Interface

September 1 Los Angeles, CA- Dini’s Flip Flops, boutique style sandal designer catching the fancy of those in the fashion know launches new children’s line, Dini’s Kids, a new bridal line, Dini’s Bridal, as well as an interactive design your own online feature and multilingual website.

Dini’s Flip Flops was founded in 2001 by creative professional Dean Fortunato, and soon after partnered with Havaianas, one of the largest flip flop manufacturers in the world, in a joint venture that would redefine the long beloved classic sandal into a chic, trendy and year round fashion statement.

Dini’s is now stocked on the shelves of over 1000 retail outlets, having sold over 100,000 flip flops nationwide. With longtime buyers like Fred Segal and Kitson, to name a few ardent supporters, the ‘hip factor’ is an easy sell for new markets. In response to overwhelming consumer demand, Dini’s is proud to announce their new line for the under ten set, Dini’s Kids.

Dini’s founder Dean Fortunato states since the start of the company, customers have requested a teenier flip flop for their little ones. “Moms and kids can wear the same shoe. There’s nothing cuter than a little girl wearing flip flops with a glittery little crystal”, smiles Fortunato. With a variety of colors, styles, and sparkly accents, Dini’s Kids offers fun and whimsical designs that are sure to delight even the most finicky young fashionista.

Durable and easy to clean, Dini’s Kids are made of soft rubber, not foam, allowing them to keep their shape, and are known for their long life span, an especially important consideration when designing a children’s sandal. Beginning September 2007, Dini’s Kids will be available through the website (www.dinislosangeles.com) and in over 800 national and regional retail outlets.

Dini’s Flip Flops have revolutionized the once “beach only” sandal. This ‘fresh air footwear’ is versatile enough to be snazzed up for a dressy evening, or coupled with jeans for a trendy casual look – and can even be the shoe that walks you down the aisle, with styles in the newly premiered Dini’s Bridal collection.

In addition, Dini’s has announced that a “Design Your Own” feature will launch on their website on September 1, 2007. This easy to use, interactive web interface will allow the consumer to moonlight as designer, with a wide variety of sandal and embellishment options to choose from. After the design process, in typical Dini’s fashion, each sandal will be personally handcrafted before being shipped directly to the ‘fashion runways’ of customers’ living rooms around the globe.

With Dini’s Flip Flops now an established presence in the fashion community, founder Fortunato feels it is the right time for expansion, announcing the launch of a multilingual website in German and Japanese, which cater to both of Dini’s strongest new international markets. Even though growth is important to Fortunato, he doesn’t ‘flip flop’ on quality, explaining the priority is providing the level of product and personal service that has built their reputation as such a strong brand. Dini’s Flip Flops is known for the thoughtfulness of their embellishments, the small but crucial detail – which has made them a big name in business.

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