Friday, August 31, 2007

SAMPLE PRESS RELEASE #3

TRENDBLAZING FLIP FLOP DESIGNER, DINI’S ANNOUNCES ECONOMIC GROWTH AND PLANS FOR DOMESTIC AND INTERNATIONAL EXPANSION

Dini’s Flip Flops Announces Impressive Economic Growth for 2006-2007, and Plans To Bolster Sales Through New Lines and Dinis.com

September 1 Los Angeles, CA- Dini’s Flip Flops, boutique style sandal designer which has transcended the flip-flop from a west coast surfer’s favorite to a stylish staple announces economic growth for 2006 - 2007, a brief fiscal overview and plans for domestic and international expansion.

Dini’s Flip Flops was founded in 2001 by creative professional Dean Fortunato, who soon after partnered with Havaianas, one of the largest flip flop manufacturers in the world, in a joint venture that has redefined the long beloved classic sandal into a chic, trendy and year round fashion statement.

Profits have jumped from $75,000 in the first year of operations, growing steadily for the past four years, most recently with an 80% increase in revenue for 2006-2007. Within six years, profits have increased tenfold, soaring pass the two million dollar mark in 2006.

Dini’s is now stocked on the shelves of over 1000 retail outlets, having sold over 100,000 flip flops nationwide, while simultaneously maintaining a database of over 5,000 web based customers across the country. With longtime buyers like Fred Segal and Kitson, to name a few ardent supporters, the ‘hip factor’ is an easy sell for new markets. Plans for further domestic expansion are focused on the recently launched Dini’s Bridal, and Dini’s Kids lines. Both will be available through the official Dini’s website, www.dinislosangeles.com beginning September 2007.

In addition, Dini’s has announced that a “Design Your Own” feature will debut on their website in September 2007. This easy to use web interface will promote global commerce through a creative and interactive experience. Personality and individuality playing such a strong role in Dini’s philosophy made this advancement a perfect fit for the evolving vision of the company.

With Dini’s Flip Flops now an established presence in the fashion community, founder Fortunato feels it is the right time for expansion, announcing an international, multilingual website in German and Japanese, which cater to both of Dini’s strongest new overseas markets. Founder Dean Fortunato’s business philosophy of slow but steady growth is supported by his priority in maintaining the quality of his product and service. With access to a worldwide audience, Dini’s potential for inspiration and growth is endless. Fortunato’s long term master plan to ‘walk his shoes around the world’ makes Dini’s Flip Flops the ones to watch and wear.

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