Friday, August 31, 2007

SAMPLE COMPANY PROFILE #1

SMALL AXE COMPANY PROFILE

Collette and Natalie are on a mission to dress the world to the nines in green. Organic, that is. Flirty, fun and dramatic, the Small Axe clothing line is comprised of showstopping designs with a conscience. All materials are eco-friendly whenever available, and Small Axe is part of a new breed of clothiers who have evolved “organic clothing” into luscious fabrics, vibrant colors and sexy designs. Early attempts at environmentally friendly attire were marginal; scratchy and stiff bland hemp garments had the heart, but lacked the aesthetic. The sisters behind Small Axe are fashionista revolutionaries with the vision of a perfect marriage between environmental consciousness and uncompromised style.

All fabrics are biodegradable, organically grown and manufactured, with colors plucked straight from ultimate designer, Mother Earth. Plants are painstakingly crushed into rich, lush hues, and compliment each other, not unlike nature itself. When asked about the line’s color scheme, Collette exclaims, “Step outside and look around!”. The McGuires’ long standing commitment to environmental responsibility is clear with their every intention. Collette and Natalie have set up shop in downtown Los Angeles, where they can oversee all elements of production and ensure the integrity of their product, enforcing environmental and production standards with a firm, but well manicured hand.

Founder Collette McGuire points out the irony in how careful many of us have become in terms of what we put in our bodies, but what we put ON our bodies can be neglected, as many modern manufactured garments contain deadly chemicals such as formaldehyde and ammonia that are absorbed directly into the skin. After and year and a half of research on the latest advancements in ‘green’ textile manufacturing, Collette and Natalie have collected the finest and most cutting edge fabrics that satisfy their stringent demands of comfort, texture and environmental accountability.

The vintage designs are inspired from the 1940’s – 1970’s, and hearken back to Grace Kelly’s heyday, when women smelled deliciously of Chanel No. 5, wore their hair freshly set, and embraced the femme in feminine. Founder Colette states that while the classic fashions were detailed, elegant and graceful, the available technology of the time was limited to textiles that were uncomfortable, and sometimes disguising of the female form. In an era when women were not fashionably permitted to embrace their wily sensuality, Small Axe rights the wrongs of the past by infusing a sexy 1960’s and 70’s twist on the classic designs of a more romantic yesteryear.

The pieces from the Small Axe collection recall Colette’s rigorous costume design training during her studies at a prominent New York theater conservatory. Each piece has a distinct personality, a sense of whimsy in portraying different characters, but always remains dignified. Whether you’re having a casual hang in a Small Axe organic baseball jersey or ‘cutting a rug’ in one of their signature cocktail dresses, you’ll never look sharper doing your good deed for the day.

www.smallaxeclothing.com

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