Friday, August 31, 2007

SAMPLE PRESS RELEASE #2

FOR IMMEDIATE RELEASE

ULTRA STYLISH ORGANIC CLOTHING LINE SMALL AXE LAUNCHES AT FASHION TRENDSETTING MAGIC TRADE SHOW IN LAS VEGAS, AUGUST 27TH

Sisters in Style Collette and Natalie McGuire Premiere their Unique and Sexy, Vintage Inspired Eco-Friendly Women’s Clothing Line, SMALL AXE at Fashion Mecca MAGIC in Las Vegas August 27-30

August 27, 2007 Las Vegas, NevadaSmall Axe, an edgy new environmentally friendly, socially conscious clothing line created by sisters Collette and Natalie McGuire premieres at the Magic Trade show in Las Vegas from April 27th-30th.

As the largest and most influential convergence of all that is fashion, from cutting edge and established designers to seasoned buyers from around the globe, MAGIC is the perfect stage for the Small Axe line. In the process of developing the pieces, Cofounder Collette McGuire traversed several countries and continents in search of fabrics and dyes that were eco-friendly and as importantly, lusciously wearable.

A year of research in Europe and South America yielded results well worth the hunt. Textiles like organic cotton and silk make the fabrics in the Small Axe line vibrant, soft and sexy, with pieces ranging from sexy backless vintage inspired cocktail dresses to hearty baseball jerseys with a soft, almost ‘buttery’ feel. These sisters are fashion mavens with a mutual respect for the past and the future, as all Small Axe garments are chemical free and biodegradable.

The vintage designs are inspired from the 1940’s – 1970’s, and conjure images of a funkier Grace Kelly, perhaps after a few margaritas on the disco floor. The rich hues and unexpected cuts have the sense of whimsy and style missed by early pioneers of ‘green’ clothing. The Small Axe collection features garments that elicit stares (and subsequent inquiries) from women across the room, and are most certainly equal parts brains and beauty, style and substance.

Sibling rivalry is never an issue, as Small Axe is unified in the intention to inspire others to do their small part, and commitment to the creation of a stylish collection with an environmental and social conscience. Collette and Natalie are inspired by the latest developments in economically sound textile manufacturing and are excited to forge alliances with like minded members of the MAGIC fashion community.


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