SAMPLE PRESS RELEASE #5

IGNORANCE IS NO LONGER BLISS

IN POST 9-11 AMERICA, BACKGROUNDS CHECKS BECOME STANDARD PROCEDURE FOR CIVILIAN LIFE

At 8:44 a.m. on September 11, 2001, American eyes viewed the world differently. In the next thirty seconds, the country exhaled what would be its last collective breath of naïve security. In a moment, what unfolded marked what would become one of the most sharply divisive moments in history, changing the worldview of all Americans in an instant. September 11^th will be forever remembered as one grievous day which blanched, then ultimately unified a nation in a resolve to adapt and protect our citizens amidst increasingly uncertain global circumstances.

While impossible to monitor every hard and soft target, our most powerful means of protection is the savvy use of technology and intelligence. America post 9-11 has emerged with a new and keenly vigilant mindset. Erika Worth, former private investigator and founder of Collective Intelligence recognized the need for reliable and relevant background checks for companies and individuals seeking peace of mind and protection of assets, without compromising the very civil liberties we seek to protect.

The usefulness of background checks in the corporate world and small business set is clear. Drug and alcohol history, criminal history, prior education and employment records are all just a few essential sources of vital information. In this digital age, companies are now armed with the knowledge to make informed decisions in regards to human resources and security that will, in time, make a monumental difference in employee productivity, and eventually, the workplace as a whole.

Collective Intelligence, now a multimillion dollar company is now one of the leading private investigation and background check firms in the country, with a niche in the entertainment industry security screening reality television hopefuls. Also catering to more corporate accounts, Worth explains that the trick is in is closely customizing the intelligence checks to the needs of each individual client.

The Endless streams and sources of information are useless without an adept interpreter.

Over ten years of field and technical experience privies Erika Worth to a detailed and comprehensive understanding of how to access any type of information on record, and the wisdom to know precisely what data is worth ‘the get’, and why. Her detailed eye is fixed on the latest developments in intelligence, always keeping one step ahead of her targets.

Worth explains that when researching for each specific client, resources and focus are reserved, utilizing only the information specifically suited to the task at hand. Reality television shows often request health histories of contestants, contractors require criminal records, delivery companies need DMV abstracts, and so forth.

In 1981, The Washington Post returned a Pulitzer Prize after it was revealed that staff writer Janet Cooke has falsified not only the winning piece, but her education credentials as well. Employee theft, forgery and fraud are just a few examples of company loss which can be averted though proper intelligence. Security and safety as the ultimate goal requires that security screenings remain a permanent fixture in an ever changing corporate reality.

Background checks have become an imperative procedure in responsibly managing a workplace of any size in any industry. The rose colored glasses have been shattered, but in the wake of this transformation resides knowledge. Ignorance is no longer considered bliss, as we evolve and adapt to modern living in a world that demands personal and corporate accountability.

SAMPLE PRESS RELEASE #4

WILDLY SUCCESSFUL FLIP FLOP DESIGNER, DINI’S LAUNCHES TWO HIGHLY ANTICIPATED NEW LINES, DINI’S KIDS AND DINI’S BRIDAL, AND OPENS UP INTERNATIONAL MARKET WITH NEW WEBSITE FEATURES

Dini’s Flip Flops Announces New Children’s’ & Bridal Lines, And Expanding Global Approach with Multilingual Website and Interactive Custom Sandal Design Web Interface

September 1 Los Angeles, CA- Dini’s Flip Flops, boutique style sandal designer catching the fancy of those in the fashion know launches new children’s line, Dini’s Kids, a new bridal line, Dini’s Bridal, as well as an interactive design your own online feature and multilingual website.

Dini’s Flip Flops was founded in 2001 by creative professional Dean Fortunato, and soon after partnered with Havaianas, one of the largest flip flop manufacturers in the world, in a joint venture that would redefine the long beloved classic sandal into a chic, trendy and year round fashion statement.

Dini’s is now stocked on the shelves of over 1000 retail outlets, having sold over 100,000 flip flops nationwide. With longtime buyers like Fred Segal and Kitson, to name a few ardent supporters, the ‘hip factor’ is an easy sell for new markets. In response to overwhelming consumer demand, Dini’s is proud to announce their new line for the under ten set, Dini’s Kids.

Dini’s founder Dean Fortunato states since the start of the company, customers have requested a teenier flip flop for their little ones. “Moms and kids can wear the same shoe. There’s nothing cuter than a little girl wearing flip flops with a glittery little crystal”, smiles Fortunato. With a variety of colors, styles, and sparkly accents, Dini’s Kids offers fun and whimsical designs that are sure to delight even the most finicky young fashionista.

Durable and easy to clean, Dini’s Kids are made of soft rubber, not foam, allowing them to keep their shape, and are known for their long life span, an especially important consideration when designing a children’s sandal. Beginning September 2007, Dini’s Kids will be available through the website (www.dinislosangeles.com) and in over 800 national and regional retail outlets.

Dini’s Flip Flops have revolutionized the once “beach only” sandal. This ‘fresh air footwear’ is versatile enough to be snazzed up for a dressy evening, or coupled with jeans for a trendy casual look – and can even be the shoe that walks you down the aisle, with styles in the newly premiered Dini’s Bridal collection.

In addition, Dini’s has announced that a “Design Your Own” feature will launch on their website on September 1, 2007. This easy to use, interactive web interface will allow the consumer to moonlight as designer, with a wide variety of sandal and embellishment options to choose from. After the design process, in typical Dini’s fashion, each sandal will be personally handcrafted before being shipped directly to the ‘fashion runways’ of customers’ living rooms around the globe.

With Dini’s Flip Flops now an established presence in the fashion community, founder Fortunato feels it is the right time for expansion, announcing the launch of a multilingual website in German and Japanese, which cater to both of Dini’s strongest new international markets. Even though growth is important to Fortunato, he doesn’t ‘flip flop’ on quality, explaining the priority is providing the level of product and personal service that has built their reputation as such a strong brand. Dini’s Flip Flops is known for the thoughtfulness of their embellishments, the small but crucial detail – which has made them a big name in business.

SAMPLE PRESS RELEASE #3

TRENDBLAZING FLIP FLOP DESIGNER, DINI’S ANNOUNCES ECONOMIC GROWTH AND PLANS FOR DOMESTIC AND INTERNATIONAL EXPANSION

Dini’s Flip Flops Announces Impressive Economic Growth for 2006-2007, and Plans To Bolster Sales Through New Lines and Dinis.com

September 1 Los Angeles, CA- Dini’s Flip Flops, boutique style sandal designer which has transcended the flip-flop from a west coast surfer’s favorite to a stylish staple announces economic growth for 2006 - 2007, a brief fiscal overview and plans for domestic and international expansion.

Dini’s Flip Flops was founded in 2001 by creative professional Dean Fortunato, who soon after partnered with Havaianas, one of the largest flip flop manufacturers in the world, in a joint venture that has redefined the long beloved classic sandal into a chic, trendy and year round fashion statement.

Profits have jumped from $75,000 in the first year of operations, growing steadily for the past four years, most recently with an 80% increase in revenue for 2006-2007. Within six years, profits have increased tenfold, soaring pass the two million dollar mark in 2006.

Dini’s is now stocked on the shelves of over 1000 retail outlets, having sold over 100,000 flip flops nationwide, while simultaneously maintaining a database of over 5,000 web based customers across the country. With longtime buyers like Fred Segal and Kitson, to name a few ardent supporters, the ‘hip factor’ is an easy sell for new markets. Plans for further domestic expansion are focused on the recently launched Dini’s Bridal, and Dini’s Kids lines. Both will be available through the official Dini’s website, www.dinislosangeles.com beginning September 2007.

In addition, Dini’s has announced that a “Design Your Own” feature will debut on their website in September 2007. This easy to use web interface will promote global commerce through a creative and interactive experience. Personality and individuality playing such a strong role in Dini’s philosophy made this advancement a perfect fit for the evolving vision of the company.

With Dini’s Flip Flops now an established presence in the fashion community, founder Fortunato feels it is the right time for expansion, announcing an international, multilingual website in German and Japanese, which cater to both of Dini’s strongest new overseas markets. Founder Dean Fortunato’s business philosophy of slow but steady growth is supported by his priority in maintaining the quality of his product and service. With access to a worldwide audience, Dini’s potential for inspiration and growth is endless. Fortunato’s long term master plan to ‘walk his shoes around the world’ makes Dini’s Flip Flops the ones to watch and wear.

SAMPLE PROFESSIONAL BIO #2

DINI'S LOS ANGELES

What’s in a name? With Dean Fortunato, it seems that fortunes have indeed smiled upon him. His early work as a creative professional both as actor and director, positioned Dean within a world of creative visual expression. The details of costume and set design were not lost in his work, which was later parlayed into a lucrative sandal design business, Dini’s Flip Flops.

Dean Fortunato grew up in Chicago, part of a tight knit Jewish American family, with a solid work and business ethic infused in him from an early age, from his father who built his trade in Chicago’s thriving garment district. With this philosophy, he moved to Los Angeles to pursue a creative career, always devising new ways to subsidize his art with novel business ideas.

After reading an article in the New York Times about the emerging flip flop renaissance, Dean masterminded a simple but ingenious alteration on the standard issue sandal by handcrafting custom jewelry pieces to the otherwise casual footwear. He soon after partnered with mega flip flop manufacturer Havaianas, in a joint venture that would redefine the long beloved classic sandal into a chic, trendy and year round fashion statement.

The response was overwhelming and instantaneous. Within a month, Dini’s custom flip flops were the must have for over 50 retail outlets, including trend makers Fred Segal and Kitson. Since then, Dini’s maintains a database of over 5000 customers and can be found in over 1000 retail markets.

Dean’s philosophy of slow growth is essential in the fortified expansion of the company. Fortunato explains that he has no need to be the next hot thing, as he prefers to ensure a long lifespan with Dini’s quality of service and product. Preferring the slow burn over a trendy flash, Dini’s flip flops are well on their way to becoming an industry standard with their simultaneously classic and ‘of the moment’ designs.

Dean has a direct creative hand in the process, keeping tabs on the latest themes and trends, designing each new sandal personally. Being such a central part of the process forges a different, much more personal relationship with the final product. To closely oversee production, Fortunato integrated his business office into the Dini’s workroom, which is located in an industrial downtown loft in the heart of the Los Angeles fashion district.

Dean Fortunato is expanding the brand with a Childrens’ line, Dini’s Kids, and a “design your own” feature on the website (www.dinislosangeles.com). He also plans to offer a few other specialized complimentary pieces, such as beach wraps and accessories, but the focus will remain the on the long beloved, ever versatile flip flop.

While favored as a recent media darling, with profiles in Entrepeneur Magazine, and others, Fortunato remains humble about his windfall. He laughs as recalls the original profit plan for Dini’s: to pay half the rent on his then modest Hollywood apartment. When asked how that goal is coming along, he laughs even harder.

SAMPLE PROFESSIONAL BIO #1

The only real valuable thing is intuition. -Albert Einstein

If intuition is at all a valued source of information, Erika Worth is solid gold. Her investigation company, Collective Intelligence has risen from a one woman P.I. venture to a multimillion dollar enterprise in the short span of six years. Quite the dynamic business woman, Erika is known in the business as a razor sharp, consummate investigator and entrepreneur, with just the right balance of artistic eccentricity.

Worth began her career in the performing arts, where she learned to essentially step into the minds of different characters as a means to an artistic end. This enhanced human understanding became valuable in her later work, as intuition and the ability to conceptualize motivations sharpened her private investigator skills.

Seemingly equally right and left brained, Erika’s methodical approach of gathering and interpreting data according to the task at hand is a perfect match for her more ethereal strengths. From her early days on undercover security detail to her current roles as the C.E.O. of a rapidly expanding corporation, Worth has worn many hats besides the standard issue Private Eye Fedora.

As a teenager, Worth was known as a ‘girl genius’ type, sniffing out elusive targets and proving herself in what was very much a boy’s club, at the ripe old age of nineteen. Able to penetrate a fortress of secretaries and personal assistants, her maverick skills did not go unnoticed. Almost immediately after receiving her formal training at the West Coast Detective Academy, Erika was hired on as instructor, and soon after as lead investigator by Burns Security International.

Always eager for a challenge, Erika later enrolled in the L.A.P.D., where eight years of intense training, protocol and spontaneous problem solving prepared her for the ultimate war ground, the corporate battlefield. Armed with a decade’s worth of administrative savvy and field experience, Erika started her company, Collective Intelligence in 2001.

From Collective’s first year of business, which yielded XXX in revenue, to 2006, where numbers have soared to the sought after XXX multi-million dollar mark, Erika barely stops to notice the progress, only the potential. Collective Intelligence is now established as one of the leading national intelligence firms, carving a niche in the entertainment industry, with a heavy concentration in the security screening of reality television hopefuls.

With scores of applicants, reality television programs are a mainstay in the entertainment business, and Collective Intelligence endeavors to become the industry standard for all intelligence and background checks. This protection is relevant in several industries, and is valuable for any business where liability is a consideration.

The world was a very different place when Worth founded Collective Intelligence in the summer of 2001. Background checks in the name of business security were seen as a luxury reserved for Fortune 500 companies. Since the events of 9/11, safety in the workplace is a top priority for businesses of all types. Worth continues to broaden her expertise in understanding human nature: She is a sought-after expert in Kinesic interviewing and handwriting analysis, and keeps informed of the most reliable investigation and profiling techniques that work not only in the entertainment world, but fill the needs of the more rigid corporate entities, as well.

Worth manages a full office staff, hundreds of vendors, independent contractors, and surveillance operatives. Not content to simply mastermind a multimillion dollar business, Erika is also one of few female professionals that comprise the Entrepreneur’s Organization and California Association of Licensed Investigators (CALI). Worth’s not surprisingly fervent participation in these organizations ensures that she remains cutting edge in terms of her corporate management and intelligence skills; after all, as a Private Eye, keeping one step ahead of your target is the name of the game.

SAMPLE PRESS RELEASE #2

FOR IMMEDIATE RELEASE

ULTRA STYLISH ORGANIC CLOTHING LINE SMALL AXE LAUNCHES AT FASHION TRENDSETTING MAGIC TRADE SHOW IN LAS VEGAS, AUGUST 27TH

Sisters in Style Collette and Natalie McGuire Premiere their Unique and Sexy, Vintage Inspired Eco-Friendly Women’s Clothing Line, SMALL AXE at Fashion Mecca MAGIC in Las Vegas August 27-30

August 27, 2007 Las Vegas, Nevada—Small Axe, an edgy new environmentally friendly, socially conscious clothing line created by sisters Collette and Natalie McGuire premieres at the Magic Trade show in Las Vegas from April 27th-30^th.

As the largest and most influential convergence of all that is fashion, from cutting edge and established designers to seasoned buyers from around the globe, MAGIC is the perfect stage for the Small Axe line. In the process of developing the pieces, Cofounder Collette McGuire traversed several countries and continents in search of fabrics and dyes that were eco-friendly and as importantly, lusciously wearable.

A year of research in Europe and South America yielded results well worth the hunt. Textiles like organic cotton and silk make the fabrics in the Small Axe line vibrant, soft and sexy, with pieces ranging from sexy backless vintage inspired cocktail dresses to hearty baseball jerseys with a soft, almost ‘buttery’ feel. These sisters are fashion mavens with a mutual respect for the past and the future, as all Small Axe garments are chemical free and biodegradable.

The vintage designs are inspired from the 1940’s – 1970’s, and conjure images of a funkier Grace Kelly, perhaps after a few margaritas on the disco floor. The rich hues and unexpected cuts have the sense of whimsy and style missed by early pioneers of ‘green’ clothing. The Small Axe collection features garments that elicit stares (and subsequent inquiries) from women across the room, and are most certainly equal parts brains and beauty, style and substance.

Sibling rivalry is never an issue, as Small Axe is unified in the intention to inspire others to do their small part, and commitment to the creation of a stylish collection with an environmental and social conscience. Collette and Natalie are inspired by the latest developments in economically sound textile manufacturing and are excited to forge alliances with like minded members of the MAGIC fashion community.

SAMPLE COMPANY PROFILE #1

SMALL AXE COMPANY PROFILE

Collette and Natalie are on a mission to dress the world to the nines in green. Organic, that is. Flirty, fun and dramatic, the Small Axe clothing line is comprised of showstopping designs with a conscience. All materials are eco-friendly whenever available, and Small Axe is part of a new breed of clothiers who have evolved “organic clothing” into luscious fabrics, vibrant colors and sexy designs. Early attempts at environmentally friendly attire were marginal; scratchy and stiff bland hemp garments had the heart, but lacked the aesthetic. The sisters behind Small Axe are fashionista revolutionaries with the vision of a perfect marriage between environmental consciousness and uncompromised style.

All fabrics are biodegradable, organically grown and manufactured, with colors plucked straight from ultimate designer, Mother Earth. Plants are painstakingly crushed into rich, lush hues, and compliment each other, not unlike nature itself. When asked about the line’s color scheme, Collette exclaims, “Step outside and look around!”. The McGuires’ long standing commitment to environmental responsibility is clear with their every intention. Collette and Natalie have set up shop in downtown Los Angeles, where they can oversee all elements of production and ensure the integrity of their product, enforcing environmental and production standards with a firm, but well manicured hand.

Founder Collette McGuire points out the irony in how careful many of us have become in terms of what we put in our bodies, but what we put ON our bodies can be neglected, as many modern manufactured garments contain deadly chemicals such as formaldehyde and ammonia that are absorbed directly into the skin. After and year and a half of research on the latest advancements in ‘green’ textile manufacturing, Collette and Natalie have collected the finest and most cutting edge fabrics that satisfy their stringent demands of comfort, texture and environmental accountability.

The vintage designs are inspired from the 1940’s – 1970’s, and hearken back to Grace Kelly’s heyday, when women smelled deliciously of Chanel No. 5, wore their hair freshly set, and embraced the femme in feminine. Founder Colette states that while the classic fashions were detailed, elegant and graceful, the available technology of the time was limited to textiles that were uncomfortable, and sometimes disguising of the female form. In an era when women were not fashionably permitted to embrace their wily sensuality, Small Axe rights the wrongs of the past by infusing a sexy 1960’s and 70’s twist on the classic designs of a more romantic yesteryear.

The pieces from the Small Axe collection recall Colette’s rigorous costume design training during her studies at a prominent New York theater conservatory. Each piece has a distinct personality, a sense of whimsy in portraying different characters, but always remains dignified. Whether you’re having a casual hang in a Small Axe organic baseball jersey or ‘cutting a rug’ in one of their signature cocktail dresses, you’ll never look sharper doing your good deed for the day.

www.smallaxeclothing.com